fbpx

Brand Leadership Consulting Brand Leadership Consulting (BLC) Brand Leadership Consulting (BLC)
What is Brand Leadership Consulting (BLC)?

Many brands are just labels, either they belong to products or services. Because organizations neglect the objective of building a brand as an asset, they only focus on the sales operations for short-term financial gains. But in today’s competitive environment, brand planning is compulsory for devising the specific actions needed to enable the brand to attain brand financial and non-financial performance goals. Brand Leadership Consulting by Jibran Bashir Leadership Institute is 11Cs based brand planning service to identify opportunities to grow and create value for the client’s brand.

Circumstance

Environmental Scanning of a Brand

Choice

Choose a Competitive Strategy on the basis of Circumstances

Customer

Define a brand’s Target Market on the basis of Competitive Strategy

Concept

Develop Brand Concepts (Positioning, Personality, Value Proposition & Elements

Challenge

Set challenging goals for brand

Commodity

Plan product and services offered by brand

Charge

Set Pricing Strategy of a brand in context of competitive strategy and goals

Channel

Detailed brand distribution planning for its availability in market.

Communication

Planning of Brand Message promotion on regular basis.

Concrete Proof

Design physical evidence of brand (specifically if brand is related to services

Clarity

Clearly define the Structure, Processes and Job Descriptions of Brand staff to give them clarity that how they will execute the brand leadership plan.

Ask for a meeting
who is jibran bashir
Need Help? Chat with us