Many brands are just labels; either they belong to products or services. Because organizations neglect the objective of building a brand as an asset, they only focus on the sales operations for short-term financial gains. But in today’s competitive environment, brand planning is compulsory for devising the specific actions needed to enable the brand to attain financial and non-financial performance goals. Brand Leadership Consulting by Jibran Bashir Leadership Institute is 11Cs based brand planning service to identify opportunities to grow and create value for the client’s brand.
Environmental Scanning of a Brand
Choose a Competitive Strategy on the basis of Circumstances
Define a brand’s Target Market on the basis of Competitive Strategy
Develop Brand Concepts (Positioning, Personality, Value Proposition & Elements)
Set challenging goals for brand
Plan product and services offered by brand
Set Pricing Strategy of a brand in context of competitive strategy and goals
Detailed brand distribution planning for its availability in market
Planning of Brand Message promotion on regular basis.
Design physical evidence of brand (specifically if brand is related to services)
Clearly define the Structure, Processes, Job Descriptions and KPIs of Brand staff to give them clarity that how they will execute the brand leadership plan
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