Brand Leadership Consulting (BLC)
What is Brand Leadership Consulting?
Many brands are just labels; either they belong to products or services. Because organizations neglect the objective of building a brand as an asset, they only focus on the sales operations for short-term financial gains. But in today’s competitive environment, brand planning is compulsory for devising the specific actions needed to enable the brand to attain financial and non-financial performance goals. Brand Leadership Consulting by Jibran Bashir Leadership Institute is 11Cs based brand planning service to identify opportunities to grow and create value for the client’s brand.
-
1
Circumstance
Environmental Scanning of a Brand
-
2
Choice
Choose a Competitive Strategy on the basis of Circumstances
-
3
Customer
Define a brand’s Target Market on the basis of Competitive Strategy
-
4
Concept
Develop Brand Concepts (Positioning, Personality, Value Proposition & Elements)
-
5
Challenge
Set challenging goals for brand
-
6
Commodity
Plan product and services offered by brand
-
7
Charge
Set Pricing Strategy of a brand in context of competitive strategy and goals
-
8
Channel
Detailed brand distribution planning for its availability in market
-
9
Communication
Planning of Brand Message promotion on regular basis.
-
10
Concrete Proof
Design physical evidence of brand (specifically if brand is related to services)
-
11
Clarity
Clearly define the Structure, Processes, Job Descriptions and KPIs of Brand staff to give them clarity that how they will execute the brand leadership plan