Emotions and leadership: The Role of Emotional Intelligence - JBLI

Leadership, Creativity & Innovation


To stay on the cutting edge of competition in today’s period of constant dynamic business changes including developments and innovations, any firm that desires to flourish must maintain innovation and a creative culture. Employee, team, corporate creativity and innovation, are all influenced by leadership. While culture, strategy, technology, and other management tools are vital in creating business effectiveness, many industries rely on creativity and innovation to succeed. Leaders must, however, actively employ tactics that support innovation in order to flourish a business.

As a result, leadership serves as a catalyst for organizational creativity and innovation. In order for firms to accomplish continuous innovation, leaders must create an atmosphere receptive to renewal and foster an organizational culture that promotes creativity and innovation. Organizational creativity is also influenced by how leaders promote and manage diversity within the organization, as well as how well they establish an effective leadership structure to support the innovation process.

Creativity & Innovation

Creativity is defined as “the use of imagination, original ideas or to discover new ways of looking at problems and opportunities.”

Innovation, on the other hand, means “a new method, idea, product and the ability to apply creative solutions to those problems and opportunities in order to enhance people’s lives, to enrich society and to add some value.”

Innovation doesn’t happen without creative people on board.

An organization’s vitality is maintained by creativity and innovation. Creativity and Innovation both contribute to a company’s growth and overall success by addressing unique market demands, separating firms from competitors, and changing a brand as customer wants and needs.

Every day, entrepreneurship relies on creativity and innovation to produce new revenue streams, market disruption, and unique opportunities.

The Importance of Leadership in the Creativity & Innovation

Leadership is the most important source of competitive advantage. Creative, innovative and effective organizations do not emerge by accident. To transform them into creative, innovative, effective, and productive organizations, leaders must drive and control deliberate changes in structure, culture, and procedure. Leaders typically make decisions about what happens in their organizations and provide the direction, vision, and momentum that propel them forward. As a result, leaders are the catalysts for creating and managing the environment, organizational culture, and tactics that promote and sustain the organization’s creativity, innovation, effectiveness, and success.

How Leaders Encourage Creativity and Innovation

Every organization must acknowledge the role of leaders to support creativity for the spirit of innovation and creativity to flourish. Leaders can successfully stimulate organizational creativity and innovation by creating the organization to foster a suitable atmosphere for creativity. Leaders can accomplish this by creating welcoming and inclusive working environments for all employees.

When an organization’s social structure makes employees feel safe and welcomed, it encourages them to be more creative. For this, organizational leaders must appreciate, value, and harness each employee’s diversity of ideas, backgrounds, and viewpoints, allowing them to leverage their unique personal talents and experiences to benefit the company.

Furthermore, a leader must value creativity and be enthusiastic about fostering new ideas. Through the creation of a shared vision, the leader should urge the rest of the individuals in the organization to unleash their creativity. The leader inspires others with a purpose and a greater sense of mission. Additionally, leaders can help their organizations achieve creativity by stimulating it. They can do this by challenging and freeing employees to produce fresh solutions to problems.

There are some ways for Leaders to increase Creativity & Innovation at the workplace

  • Provide stimulating intellectual challenge
  • Goals setting
  • Assign diverse work groups to maximize productive creativity
  • Provide a safe environment for increased creativity
  • Encourage critical thinking
  • Encourage creative thinking
  • Schedule brainstorming sessions
  • Welcome new ideas and thoughts
  • Don’t Micromanage
  • Promote Experimentation And Support Failure
  • Give Direction
  • Be Specific About The Objective
  • Build trust
  • Minimize bureaucracy


In essence, the most important aspect of organizational creativity and innovation dynamics is organizational leadership. No organization can alter or rejuvenate itself unless its leaders initiate and maintain the process. Therefore, organizations require innovative leaders to oversee the process of innovation and creativity. Hence, an organization’s creativity is determined by how the leader builds the organization and develops an environment conducive to creativity. It could also be determined by how they encourage and manage diversity inside the company. Finally, it depends on how the leader inspires everyone to bring out his or her best creative self and use that to help lead and transform the organization.

Author: Ms. Mariam
Head of Research & Communication

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