7 Common Mistakes Made by New Entrepreneurs: Avoid these and Be Successful - Jibran Bashir Leadership Institute

7 Common Mistakes Made by New Entrepreneurs: Avoid these and Be Successful

You’re ready to make your big break, you’ve created a plan, and you’ve started to work on it. But what if there were some mistakes that would hold you back? let’s check out 7 Common Mistakes Made by New Entrepreneurs and how to avoid these and be successful.

Every successful business comes from a great idea and building a business from scratch is not an easy task. This concept might be driven by a goal, a vision, or even both. In the early stages of a company, bringing it to life can be overwhelming. We’re not all born to be managers, mathematicians, or business analysts, but we’re also not supposed to be.

You will experience many setbacks and mistakes as an entrepreneur, but that’s okay as long as you’re willing to learn from them and try to prevent them in the future. Most entrepreneurs learn and develop in this way. However, once you enter the world of business, you cannot afford to make mistakes all the time. To gain a competitive advantage over rivals, you must play very shrewdly.

To do this, you must be aware of some catastrophic entrepreneurial errors that might destroy your company.

Insufficient Research

Look before you leap. This old age advice has been proven correct countless times in various situations, but none more so than when you’re considering starting a new business venture. It can be easy to get over-excited when you get struck by a new idea that you’ve poured your heart and soul into and a product that you think is great and your friends and family fully support. Does that mean that there is a demand for your product and that it will be a success? Not necessarily or not without proper research, anyway. That’s where market research comes in. To have a thorough business plan, you must conduct thorough market research first.

How to Research Your Market?

Expanding Without Planning

Another mistake that business entrepreneurs frequently make is expanding the company without any strategy. Business never succeeds with the “Jack of all, Master of none” philosophy. Only after you are financially secure and have a solid business strategy should you consider expanding.

Business Expansion and the Best Time to Think About it


Not focusing on branding

No matter your business industry, products or services. Recognize that you are not merely creating a business. You are creating your brand. 81% of customers say they need to be able to trust a brand to buy from them. Every public activity you perform enhances your online brand affinity and reputation, but it also has the potential to damage them. Make sure you concentrate on creating a brand and company that people can relate to, comprehend, and anticipate engaging with. Additionally, it aids in luring in and keeping top talent.

The Importance Of Branding In Business


Poor Marketing & not Spotting Target Audience

One of the biggest errors that entrepreneurs make is attempting to appeal to everyone in the hopes that their target market would ultimately find them. However, marketing to “everyone” the broadest audience possible won’t truly result in the highest return. Your marketing plan shouldn’t target a certain demographic of consumers. Focusing on dynamic marketing tactics that cater to all customer kinds is the hallmark of successful businesspeople.

15 Suggestions to Improve Your Marketing Operations from Leaders


Not Keeping Up With Market Trends

You wouldn’t want to miss out, would you? Only by staying informed about current trends will you be able to keep up with the constant changes in marketing. Elon Musk offers this great advice: “Constantly think about how you could be doing things better and keep questioning yourself.”

Keeping Up With Ever-Changing Marketing Trends


Disregarding the importance of customer service

Customer service, according to 84% of consumers, is a key determinant in whether they choose to buy from a company or not. The age-old saying “the customer is always right” should be leading your customer service strategy, no matter your business niche. Even with all the paid advertising options available today, word-of-mouth marketing is still the most effective and has the best conversion rate (86% of consumers trust word-of-mouth reviews and recommendations).

You should focus on honest and rapid customer service. Even if your product is flawed or faulty, or your business makes mistakes, humble customer service comes with forgiveness. You’ll be able to turn mistakes into opportunities and can win the hearts of your customers by simply handling situations with transparency. People forgive when we own up to our mistakes.

So, excellent customer service can help to build higher customer success rates.

19 Great Customer Service Tips To Improve Your Customer Satisfaction


Not Working On Entrepreneur Skills

Last but not least, never stop looking for ways to get better. Never be happy with where you are right now; there is always an opportunity for development. Entrepreneurs that are successful identify their weaknesses and address them. If you learn from your mistakes and attempt to avoid making the usual errors that business entrepreneurs frequently make, you can achieve the success you’ve always desired.

12 Effective Ways to Build Entrepreneurial Skills That Matter


Entrepreneurs will inevitably make mistakes, but it’s not the end of the world and there’s a lot you can do to avoid them. Undoubtedly, we all make mistakes on our road to success. We’re only human and are bound to encounter problems that we don’t overcome on our first attempt.  What counts is identifying these business blunders, learning from our mistakes, reducing damage, and documenting them for others to learn from in the future.

Author: Ms. Mariam
Head of Research & Communication

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